Monday, March 27, 2017

Check out the AP Committee's March/April Case Study!

As part of the PCACAC AP Committee’s desire to proactively discuss ethics, we will be sending out monthly “case studies.” In these cases, we will offer a situation and discuss whether the issue is in compliance with NACAC’s Statement of Principles of Good Practices (SPGP). If you have a question about a situation or SPGP, please contact a member of the AP Committee.

Please note, because the results of the multiple choice were sent in early March and the PCACAC conference is in April, the March/April edition is being combined.

March/April Case: Over the past couple of years, the Lily Honors Program in Business at Azalea University program has not enrolled some of their top admitted prospects. These top students were also offered additional scholarship to the program. Because these students did not enroll, there was available space and scholarship money. Therefore, through an undergraduate seminar class, the program Director has set up a “think-tank” of faculty and students to apply business theory in an effort to improve yield.

After researching the problem, one of the major observations made by the think-tank was that many non-enrolling students were making their college enrollment decision in April. Therefore, in an effort to increase yield and capture the customer by being “first in the door,” the group suggests moving the deadline to accept an Honors Program Scholarship to April 1. Thanks to training from the VP of Enrollment, the Honors Program Director knows that students have until May 1 to matriculate to the university; but, the Director sees no reason why students can not be asked to accept the scholarship earlier. After all, the money is run by the Honors Program, not admissions or financial aid. Therefore, the Honors Program Director sends an e-mail to accepted students who were offered an Honors Scholarship informing them that they have until April 1 to accept the scholarship or risk losing that additional money. 

What are the ethical (SPGP) issues in this situation?

Discussion: There are actually two issues here: May 1 and Non-admission Office Involvement. 
According to SPGP II B 3, “All postsecondary members agree that they will permit first-year candidates for fall admission to choose among offers of admission and institutionally-affiliated financial aid and scholarships until May 1, and state this deadline explicitly in their offers of admission, and not establish policies nor engage in practices whose effect is to manipulate commitments prior to May 1.”
In reading this ethical guideline closely, there are several important parts:
a.       Permit students to choose among offers of admission…until May 1
b.      Permit students to choose among…institutionally-affiliated financial aid and scholarships until May 1
c.       State this deadline explicitly
d.      Not establish policies…whose effect it is to manipulate commitments prior to May 1.
The SPGP II B 3 c. Interpretations further expounds:
C. Colleges will neither retract nor adversely alter their offers of admission and/or financial aid prior to May 1 for candidates who choose not to reply until that date, nor will they state or imply that candidates might incur such a penalty by waiting until May 1 (including time zone) to submit an enrollment deposit

Thus, the SPGP is clear about the intention of May 1; but, let us explore the issue of Non-Admission Office  involvement. In this case, the idea initially came from a “think-tank.” And the e-mail is sent from the Honors Program, not the Admission Office.  How does the SPGP look at these entities, which are not part of the Admission Office, per se? In SPGP II B 1, “Postsecondary Members will accept full responsibility for admission and financial aid decisions and for proper notification of those decisions to candidates.”   This fact is further reflected in SPGP II B 3 Interpretation D which states, “The May 1 deadline also applies to any academic major or special program to which the candidate has been offered admission. Examples of special programs can include, but are not limited to, honors programs, dual-enrollment master’s, or professional-degree programs.”

Conclusion: The e-mail from the Director of the Honors program would be a violation of SPGP II 3 B in three ways:
1.       The e-mail gave an April 1 deadline to accept the institutional affiliated scholarship
2.       The e-mail did not mention May 1
3.       The intent was to manipulate commitments prior to May 1

Although the office sending the letter was NOT the Admission Office, the Admission Office would be expected to educate, communicate and work with other parts of the university to insure that the institution was in compliance with SPGP. Although the enrollment division had provided initial training in the above case, the primary NACAC member (often the Director of Admission) would be contacted by the AP Committee in order to work with other offices on campus to rectify a violation like this.

This year, the PCACAC’s AP Committee has received many complaints involving May 1—it has been the most common accusation over the past year. Several cases were similar to above in that the office involved was not the Admission Office, but a special program or scholarship.   In each situation, when contacted by the appropriate AP Committee, the Admission Office readily worked with the other campus offices to bring the institution into compliance. 

If you wish to file a complaint, please complete a NACAC Confidential Complaint form. All personal information will be kept confidential, but the information will be forwarded to the appropriate affiliate AP Committee. This committee will follow up on the issue. 
Want to review previous case studies? 
View all of the Admissions Practices Case Studies on The Anchor here.
Want to submit a case for consideration? Please e-mail the PCACAC AP Committee Chair at jtalmage@stpaulsschool.org


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